Ironkey by Imation Case Study


IronKey manufacturers encrypted flash drives, external hard drives, and workspace solutions that protect the mobile workforce and their sensitive data.

Training Challenge

Train a network of over 1,000 reseller sales reps on new products, technologies, and features and benefits, and give them access to the tools they need to present and sell.

Target Sales Rep Profile

Telemarketers, CSRs, VARs, Systems Integrators, Dealer/Distributor sales reps calling on SMB to Enterprise level organizations.

TechScholar Results

  • [icon icon=”star”]  More than 650 training modules and over 300 hours of training completed by reps
  • [icon icon=”star”]  Over $16,000 in SPIFF awards distributed to sales reps
  • [icon icon=”star”]  More than 40% of reps trained outside of selling hours
  • [icon icon=”star”]  High satisfaction among reps on post-training surveys, with an average rating greater than 4 out of 5 stars
  • [icon icon=”star”]  An ongoing relationship with IronKey: Second and third flights of training are now complete or underway


Customized Campus Features

  • [icon icon=”ok”]  Professionally written Product Training Modules (PTMs) with professional audio overlay
  • [icon icon=”ok”]  A custom incentive program to digitally distribute Amazon gift cards to participants
  • [icon icon=”ok”]  Certificates of Completion with IronKey Certified signature and logo, delivered by email to participants
  • [icon icon=”ok”]  Administrative support for account-specific promotions, including a free product giveaway for completing online trainings